New online health and fitness personal organiser launches at Diet & Fitness exhibition

August 7, 2011 by  
Filed under Diet Fitness

New online health and fitness personal organiser launches at Diet & Fitness exhibition

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An innovative website tool created to help users personalise and manage their diet and fitness regimes is launching on 23 January 2010 at The Diet & Fitness Show at London’s Olympia. is the perfect solution for anyone into health and fitness – from athletes in training for races and events to mums who want to lose the baby weight and keep it off.

The website allows subscribers to track their daily food intake and download specially created fitness programmes or upload their own. Users can then monitor their progress through weight and measurement trackers. is also a social networking site and is expected to become a leading diet and fitness forum with users sharing health and fitness tips online, creating groups and setting each other challenges across the globe.

The website has been developed by ex-Army physical training instructor and personal trainer, Phil Crosby, who came up with the idea after researching online fitness aids for his clients to use.

Mr Crosby, of County Durham, said: “It all started when one of my clients was moving to Cyprus. He asked me to recommend a web tool where I could upload training programmes for him and he could input his progress. As a busy man he needed something really quick and straightforward to use.

“The more I researched it, the more I realised there was a huge gap in the market for a comprehensive online personal organiser that encompasses both health and fitness needs.”

After a six-figure investment from private backers and 18 months in development, Mr Crosby has come up with an easy-to-use, icon-driven website.

“Within the next two months people will be able to upload their food diaries on the train from their hand held devices, join forums where they can get support from other members and access a huge number of training programmes designed to get them the results they’re looking for. will be a phenomenally powerful resource,” added Mr Crosby

Visit at Stand 60 at The Diet & Fitness Show at Olympia on 23 and 24 January 2010.

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