4 Ways to Get SUCKERS to Buy Your Fitness Book

August 7, 2011 by  
Filed under body fitness books

4 Ways to Get SUCKERS to Buy Your Fitness Book

Article by rt

The best women’s weight loss diet going around! I promise! Er… Not…There are so many weight loss diets floating around these days. A new book claiming to have all the answers seems to get published every week and people follow it like it is the Bible. However, it is important to really examine these weight loss diets because a lot of the time they aren’t worth your money.

This could be important for your waist and your health – read on.

How to get suckers to read your weight loss diet bookIf I was going to publish a new book about weight loss diets and I wanted to make heaps and heaps of money there would be a few ways I would tackle it. Read over these and see if any weight loss diet you have purchased has sucked you in.

1. Appeal to people’s impatient lack of timeWhen you read a book about weight loss you can often signal your internal alarm bell if the whole concept of the book is based around losing weight in a hurry. Have you ever heard any of these before?

“Lose weight in 10 days!”

“The two week miracle diet!”

“Lose weight today without doing a THING!”

We have all heard many diets spout similar promises and usually they fall well short. The thing about a good weight loss diet is that it takes time. The science behind losing weight is very simple and anything you add on top of that is just a marketing tool. This isn’t always a bad thing though. I have read one or two weight loss diet books that are full of hype and catch phrases but they got me really motivated and ready for my fat loss efforts. This is a good thing.

The real problem is when the diet book contains nothing new and offers people false hopes by spinning some cool line on the front cover. Who wouldn’t want to lose weight in two weeks without lifting a finger?

Similiarly, there are lots of blogs and websites out there who do the same thing. They suck you in with pretty graphics, fancy logos and a whole lot of sweet talk and you end up buying something you never needed and you will probably never use.

2. Get a celebrity to endorse your dietThe next way I would get a whole lot of suckers to read my weight loss diet book would be to sell it by using a celebrity. This happens all the time and, sadly, women are not aware that it is going on.

Let’s take Paris Hilton as a hypothetical example. Paris has a large following of young teenage girls all over the world. They see her in tiny skirts and at parties with all the other celebs looking amazing. Wouldn’t it be a really good idea to give Paris some money to endorse my weight loss diet saying that she developed it and used it to get to where she is today? Would you buy it?

Yep, it happens! Clever marketers throw money at celebrities to endorse or claim ownership of a weight loss diet, exercise plan or fitness gadget. It makes millions of dollars for them because it works so well. The western world’s obsession with celebrities is a marketers dream!

The next time you see a diet or gadget being endorsed by a celebrity you have to ask yourself whether that is truth or marketing. Jenny Craig has used Kirstie Alley for a few years now but when you look at the elements of this you might discover that it is genuine. Kirstie Alley obviously had a pretty serious weight problem and has used Jenny Craig to get thin and healthy again. Jenny Craig was already an established brand name and the Kirstie Alley marketing program was clever but genuine. The problem is when companies take a skinny model who has never used their product and claims that the product made them like they are.

Do you really think all those guys and girls got ripped abs and massive biceps using those late night televison gadgets? No. They didn’t. They used hard work and nothing else.

3. Base the diet on a miracle foodHave a look at some of the top weight loss diets of our generation:

1. South Beach Diet2. Atkins Diet3. Cabbage Soup Diet4. Grapefruit Diet5. The Zone Diet6. Beverly Hills Diet7. Weight Watchers Diet

How many of them are based around one food or a group of miracle foods? The Cabage Soup Diet has had so many people converting to a liquid diet over the past few years and when Beyonce came out and said she used a Grapefruit Diet to get ready for her role in Dream Girls it had everyone rushing out to buy Grapefruits! The trouble with that was – Grapefruits taste disgusting! Why would you want to eat them? Even the Atkins Diet has an unhealthy obsession with protein and meats.

But, basing a new weight loss diet around a miracle food is a sure fire way to generate some hype and get suckers to buy it! A friend of mine, Peta, got me thinking the other day when she said “It doesn’t matter whether Christina Aguilera is dirty or not, its the fact that she gets people talking about it that is amazing.” She was right. And the same goes for miracle food diets. If I told you that mushrooms made you burn fat and prevented weight gain better than any other vegetable chances are if I promoted it well enough it would be on the news, 60 Minutes, etc. Whether they are saying it is good or bad doesn’t matter to me because I am a marketer who just wants to sell a few copies by generating hype. Awesome!

The reason these particular weight loss diets suck is simple – no body wants to eat only one food for any extended period of time. Furthermore, once they get sick of following the diet’s strict eating plan they will be forced to go back to their old way of eating and get fat again. The diet has taught them nothing and achieved only a temporary level of weight loss.

But, people will believe that mushrooms can burn fat because they will hear people talking about it and realize that they have never tried that before. Sooner or later they will buy my book.

4. Get the Government to endorse the diet”Wait a second RT! Aren’t you going a bit far here? Surely the government wouldn’t endorse anything dodgey?” I can hear you all thinking to yourselves. Well, actually, sorry to break it to you – sometimes the government does do some silly things.

About a year ago here in Australia we had the fortune of being told that the government funded CSIRO (Commonwealth Scientific and Research Organization) had released a new diet book that was better than any other diet book the universe had ever seen. It was based on years of extensive government research which showed us we weren’t eating enough meat and as such we were gaining weight. It was called the The Total Wellbeing Diet.

The book sold like absolute hot cakes. It was on the best-seller list for months and it was plastered all over the news and all over the television.

But wait a second. What does this fine print say? The The Total Wellbeing Diet is based on research funded by the Meat and Livestock Industry? So, let me get this straight. The Meat and Livestock Industry funded research is telling me to eat more meat? How curious!

Within a few days the CSIRO The Total Wellbeing Diet book was back on the news but for all the wrong reasons. People wanted to know whether the diet was compromised by the fact that the Meant and Livestock people might possibly have other motives for wanting us to eat more meat. Perhaps it wasnt good for us.

Luckily for the CSIRO and the government the diet was working. People were losing weight and feeling better. However, a few months later they released a new and revised version of the Total Wellbeing Diet. I often wonder why they needed to do this if the first one worked so well. Surely there couldn’t be new research findings already?!

ConclusionIf I was going to write a diet book that I wanted to sell millions of copies of then that is how I would do it. I would mix in one of more of the above elements and sell it hard.

What you have to ask yourself is – have you been fooled? Are you basing your diet and weight loss and health aims around a book that is full of bad information and bad facts?

Not all books with the above elements in them are bad, I should add. I am just saying that quite often a diet that you can come up with yourself is hyped up using a few clever concepts so that it can sell more copies.

About the Author

RT is a fitness expert who writes exciting fresh content for http://realwomensfitness.com and http://realmuscleonline.com; two of the most popular fitness blogs on the net.

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